Case Study: Brightway Insurance achieves viral media coverage and new franchisee leads with Axia Public Relations

Brightway Insurance generates dozens of franchisee leads with Axia Public Relations

The customer, Brightway Insurance, a rapidly growing insurance agency franchisor, wanted to grow its emerging brand and increase the number of new franchise locations opened. To meet this challenge, they partnered with the vendor Axia Public Relations for a media relations campaign.

Axia Public Relations researched editorial calendars and executed a targeted pitch to Kiplinger’s Personal Finance, which resulted in a high-profile article. This piece saw significant viral pickup across major publications and social media. The campaign generated dozens of new franchisee leads, led to sold franchises, and earned PR award recognition, successfully building Brightway's brand and establishing it as a smart franchise investment.

Brightway Insurance