Case Study: Brightway Insurance builds brand recognition and thought leadership with Axia Public Relations

Brightway Insurance builds national thought leadership with Axia Public Relations

Brightway Insurance, a start-up independent insurance agency, sought to grow its brand and establish its CEO as an industry thought leader. To meet this challenge, the company partnered with vendor Axia Public Relations to launch a public relations campaign.

Axia Public Relations implemented a custom PR strategy to build brand recognition and secure media placements. The solution successfully positioned Brightway as a leader, resulting in major news coverage. This included a feature in Kiplinger's Personal Finance naming it one of the top eight franchise opportunities in the U.S., which was instrumental in establishing the company as a thought leader in both the franchise and insurance industries.

Brightway Insurance