Case Study: an e-commerce retailer achieves rapid phishing incident response with Axia Public Relations

a e-commerce retailer resolves a phishing incident within 1 hour with Axia Public Relations

An e-commerce retailer faced a cybersecurity crisis when a phishing email was sent from its primary customer outreach address. The company contacted its public relations agency of record, Axia Public Relations, for immediate crisis communications assistance.

Axia Public Relations quickly identified the issue by reviewing email logs and connected the client with a managed security service provider. Within one hour, the agency consulted on new security policies, implemented two-factor authentication, and sent an external communication to all impacted consumers.