Case Study: Electronic Music Alliance achieves a global, engaged online community with Axero's Communifire

The Electronic Music Alliance Uses Communifire to Run a Global Online Community

The Electronic Music Alliance (EMA) is a global 501(c)(3) non-profit that unites dance music fans, artists, and industry members around issues like health, safety, greening, and community giving. EMA struggled to connect its directors, founding members, new members, and fans worldwide—WordPress, email and Google Docs lacked the community, collaboration, and self-organization features they needed for member signups, local chapters, events, and director collaboration.

In 2012 EMA adopted Communifire for internal and external communications, creating member Spaces, profiles, discussion forums, cases, private messaging, chat, and a CMS-driven public site and blog. The platform became EMA’s daily hub, drove steady new member signups and faster growth, simplified director collaboration, and delivered a more dynamic, effective web presence with ongoing support from Axero.

Electronic Music Alliance

Janine Jordan

Executive Director, Electronic Music Alliance