Case Study: Movement Mortgage achieves 1,000,000 intranet page views in 8 months with Axero

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Preview of the Movement Mortgage Case Study

Movement Mortgage reaches 1,000,000 page views in 8 months with Axero

Movement Mortgage, a rapidly growing mortgage bank, faced the challenge of an outdated and inefficient intranet system known internally as "Frankennet." The old platform was a static site with no search function, making it difficult for employees to find timely information and updates. To address this, they partnered with vendor Axero to implement a new, modern intranet solution.

The solution from Axero provided a centralized platform with robust search capabilities, social features, and secure communication tools. A key to success was the hiring of a dedicated coordinator who created "The Daily Digest," an opt-in newsletter that drove engagement. As a result, the new intranet, named The Hub, achieved over 1,000,000 page views in its first eight months, surpassing traffic to the company's public website. Axero's platform successfully connected employees and became the central source for company information.


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