Case Study: Nutrabolt drives global employee engagement while tripling its workforce with Axero

How Nutrabolt tripled its workforce in 2 years while driving engagement for 176+ employees throughout the world

Nutrabolt, an INC 5000 nutritional life‑sciences company with 176+ employees across five countries, tripled its headcount from about 60 to over 176 in two years. That rapid, distributed growth — with roughly one‑third of staff on the road as outside sales — threatened the startup culture Chief Culture Officer Colton Leonard worked to preserve, while making it hard to keep people connected, find information, and maintain consistent internal communications.

Nutrabolt adopted Communifire as a centralized intranet and paired it with culture initiatives (events and wellness, a “Grow and Give Back” mantra, and frequent peer shout‑outs). Communifire’s customizable spaces, shared calendar, activity feeds and recognition tools eliminated disparate systems, boosted event participation and peer recognition, helped retain the company’s culture during fast growth, and even supported recruiting and measurement plans as they roll out KPIs and a mobile app.

Nutrabolt

Colton Leonard

Chief Culture Officer