Case Study: Movement Mortgage achieves 1,000,000 intranet page views in 8 months with Axero (Communifire)

How Movement Mortgage’s Intranet got 1,000,000 Page Views in its First 8 Months

Movement Mortgage, a fast-growing U.S. mortgage company with more than 3,500 employees across 650+ locations, faced a broken intranet: a static, manually updated “Frankennet” with no search and low engagement. The Communications team needed an intuitive, maintainable platform that would actually deliver timely information to busy loan officers and staff.

They implemented Communifire and appointed Liz Foster as Lead Communications Coordinator to simplify content, create moderated department “spaces,” and drive adoption with the Daily Digest newsletter, social features, badges and daily activity monitoring. The result: The Hub reached 1,000,000 page views in its first eight months, nearly half the staff subscribe to the Digest, 90% log in regularly, and the intranet now outperforms the public website in internal traffic.

Movement Mortgage

Liz Foster

Lead Communications Coordinator