Case Study: University of East London achieves higher applications and a better digital experience with Axelerant

University of East London boosts applications 73% with Axelerant

The University of East London, a public university with a global student community, faced a fragmented and outdated digital ecosystem that created friction for users. Its website failed to guide prospective students, researchers, and other audiences seamlessly, lacking personalization, dynamic content, and data-driven insights. UEL engaged vendor Axelerant to transform its website into a modern, composable digital experience platform (DXP) to address these challenges.

Axelerant implemented a DXP powered by Drupal and Acquia, which included a unified data layer, automated workflows, and a conversion strategy focused on user journeys. The solution delivered significant results, including a 73% increase in student applications and a 32% rise in enrollments within two years. Other key achievements were a 46% reduction in user exits, near-perfect website uptime, and high levels of WCAG accessibility compliance, reshaping UEL's digital culture into one of continuous optimization.

University of East London