Case Study: IRONMAN achieves repeatable multi-brand DXP reliability with Axelerant

Ironman Group boosts race-day reliability to 99.99% with Axelerant

The Ironman Group, the world's largest operator of mass participation sports events, faced a fractured digital estate that delayed new brand launches and created unreliable editorial workflows and integrations, risking race-day reliability. They partnered with Axelerant to transform their platform into a governed, scalable solution built on Drupal and HubSpot.

Axelerant implemented a governance-first digital experience platform (DXP) featuring reusable components, webhook-driven integrations, and operational resilience patterns. This resulted in a 70% reduction in system load, dramatically faster brand launches, and zero-downtime site merges, all while achieving 99.99% race-day uptime and significant increases in pageviews and user engagement across their event brands.

Ironman Group