Case Study: Grant McGregor achieves 1,000 x360Cloud licenses in 3 months with Axcient’s AMP and x360Cloud

Microsoft 365 Protection Sales Skyrocket Using Axcient Marketing Portal

Grant McGregor, a people-focused MSP in Edinburgh, faced escalating Microsoft 365 data risks as COVID-driven remote work increased demand and exposed gaps in customers’ backup and restore capabilities. The team needed a mature cloud backup solution plus an easy way to communicate its value to clients to avoid time-consuming restores and data loss.

They adopted Axcient’s x360Cloud and used the Axcient Marketing Portal (AMP) for ready-made email campaigns, landing pages, collateral and internal training. Within three months they added about 1,000 x360Cloud licenses (growing from 35 to 650 and then another 350), saw strong engagement from AMP emails, and gained faster, near-instant restores, improved tech efficiency, and SOC 2-compliant, HIPAA/GDPR-capable retention — with plans to continue using AMP as they expand Axcient offerings.

Grant McGregor

David Lawrence

Co-Founder