Case Study: Cinch I.T. achieves 46% average client savings and 17–38% profit margins with Axcient x360Recover

Cinch I.T. saves clients 46% on average, making 17-38% profit margins with x360Recover for backup, disaster recovery and business continuity

Cinch I.T., a managed services provider founded in 2004 that launched a franchise model in 2019, was struggling with unreliable backup solutions and rising client demand for cost‑effective business continuity during the COVID-19 pandemic. Frequent failed backups and high support overhead made it hard to deliver dependable BCDR while keeping prices competitive for cost‑sensitive customers.

In 2020 Cinch I.T. adopted Axcient x360Recover for its fixed monthly pricing, infinite storage, MSP‑focused support and automated, ransomware‑resilient features. The switch let Cinch save clients an average of 46% on backup costs, improve franchisee margins to 17–38%, reduce backup tickets by 28% and cut support labor—enabling consolidation of backup vendors and steadier recurring revenue.

Cinch I.T.

Steve Lettery

Director of Business Development