Case Study: Alamo Drafthouse Cinema achieves uninterrupted ticketing and minimal downtime with Axcient BRC

Axcient Brc Keeps Alamo Drafthouse Running After Ticketing Server Goes Down

IronEdge, an MSP serving Houston and San Antonio since 2006, supports Alamo Drafthouse Cinema, which depends on a third‑party ticketing server to drive most of its food and beverage revenue. When the on‑site ticketing server became unbootable due to hardware failure, the outage threatened multi‑day downtime and significant lost sales.

Using Axcient BRC, IronEdge quickly spun up a virtual failover of the physical server to keep ticketing and sales running for three weeks while a replacement was built and shipped. After formalizing a disaster recovery plan following repeated crashes, failover time fell from eight hours to about one–two hours, avoiding an estimated tens of thousands of dollars in lost revenue.

Alamo Drafthouse Cinema

Jesse Yoho

Alamo Draft House