Case Study: Otto saves time and boosts conversions with AX Semantics

How Otto Creates an Enormous Amount of Product Descriptions

Otto, Germany’s largest online store, needed a scalable way to create and update a huge volume of unique product descriptions across more than 15 categories. The manual effort was difficult to manage, especially as the descriptions had to provide real added value to readers and support higher conversions.

To solve this, Otto used AX Semantics’ automated content creation software to generate product descriptions from PIM data and update content centrally across all relevant texts. With AX Semantics, Otto created more than 100,000 unique product descriptions, reduced errors, saved process costs, and freed employees for other tasks while also improving conversions through seasonal and event-related content.

Otto

Patrick Zackert

Senior Product E-Commerce Manager