Case Study: VGI boosts targeted ad revenues with AWS Glue on AWS

VGI Drives Ad Revenues Across Digital Signage Network with Customer Data Platform on AWS

VGI, a major out-of-home advertising provider in Bangkok, wanted to improve campaign targeting across its digital signage network by building a customer data platform that could unify behavioral and transaction data from across the BTS Group. The company needed a secure, scalable solution that would outperform off-the-shelf CDP products while keeping costs and customization effort manageable, and it chose AWS Glue as part of its AWS-based data lake architecture.

Using AWS Glue together with Amazon Redshift, Amazon RDS, Amazon S3, AWS Step Functions, AWS Lambda, and Amazon Cognito, VGI built a production-ready CDP in just six months. With AWS Glue orchestrating ETL workflows, VGI cut platform operating costs by 30%, reduced administrative time by 40%, and generated insight graphs 20% faster, while also improving query performance by 30% versus its previous solution.

VGI

Auttapong Budhsombatwarakul

Head of Platform Development