Case Study: Sportsbet Australia achieves scalable real-time data analytics with AWS Glue and AWS

Sportsbet Uses AWS to Support Agile Business Growth and Innovation

Sportsbet Australia, an online gambling company, faced challenges with its legacy corporate data warehouse which could not support growing customer demand, data volume, or its need for machine learning capabilities. To support agile business growth and innovation, Sportsbet partnered with AWS Glue and other AWS services to migrate to a more advanced and scalable data analytics solution.

Using AWS Glue and a data lake house architecture on AWS, Sportsbet developed a pipeline-as-a-service framework to collect data in real time. This highly scalable solution is expected to increase developer productivity by 40% and provides the performance needed to handle seasonal traffic spikes, enabling faster development of innovative, personalized customer features.

Sportsbet Australia

Niall Keating

Data General Manager for the Technology Team