Case Study: Warner Bros. Discovery reinvents linear TV advertising with AWS Elemental MediaTailor

Warner Bros. Discovery boosts targeted ad inventory 8x with AWS Elemental

Warner Bros. Discovery sought to overcome the limitations of traditional linear free-to-air (FTA) television advertising, which offered only loose demographic targeting and limited viewer engagement. The company partnered with AWS Elemental and used its suite of services, including AWS Elemental MediaTailor, to develop a new approach for personalized ad insertion on its European broadcasts.

The solution implemented by AWS Elemental used a server-side ad insertion workflow built on AWS Media Services to provide addressable advertising. This allowed Warner Bros. Discovery to deliver targeted, relevant ads seamlessly integrated into the broadcast stream. The results were significant, with targeted ad inventory becoming up to eight times more valuable and viewer engagement increasing dramatically, with average viewing sessions jumping from 2-3 minutes to 20 minutes.

Warner Bros. Discovery