Case Study: TVCoins expands accessible ad-supported streaming with AWS Elemental

TVCoins launches FAST apps in under 6 weeks with AWS Elemental

TVCoins, a Boston-based technology startup, faced the challenge of making free ad-supported streaming television (FAST) services accessible to content owners, as building such services from scratch is typically expensive and time-consuming. Partnering with AWS Elemental, TVCoins leveraged AWS for M&E solutions to create a white-label service that simplifies launching and operating D2C streaming apps.

The solution implemented by AWS Elemental utilized a suite of services including AWS Elemental MediaLive, MediaConvert, and MediaTailor for video processing and ad insertion, alongside Amazon Personalize for viewer recommendations. This allowed TVCoins to rapidly launch and manage scalable FAST apps for customers like El Financiero and TV Cultura, resulting in millions of global viewers and a unique ad revenue share model that covers operational costs. The partnership provided TVCoins with the elastic infrastructure and technical support crucial for their business growth and expansion into new markets.