Case Study: Stanford University achieves real-time in-stadium instant replays to boost fan engagement with AWS Elemental (Elemental Live)

Stanford University - Customer Case Study

Stanford University, a perennial athletic powerhouse, faced a modern fan‑engagement challenge: as home viewing quality improved, fewer fans were coming to games. The athletics department needed a way to attract attendees by delivering fast, device‑friendly video replays and other mobile services over in‑stadium Wi‑Fi without adding significant hardware or control‑room staff.

Stanford implemented Elemental Live to encode multiple camera feeds into adaptive‑bitrate streams in real time, feeding instant replay clips to the Stanford Gameday Live website and iCardinal app. The solution delivered seamless, seconds‑to‑view replays on fans’ phones and tablets, simplified workflows, reduced encoding hardware and staffing needs, and enhanced the in‑stadium experience to help boost attendance and engagement.

Stanford University

Philip Michaels

Editor, Macworld