Case Study: SonyLIV achieves enhanced streaming quality and tenfold subscriber growth with AWS Elemental

SonyLIV Grows Subscriber Base Tenfold and Enhances Streaming Platform Supported by AWS

SonyLIV, the Indian streaming platform, wanted greater control over video quality and the flexibility to manage content in-house as it scaled, while also improving the viewing experience for its users. Born on the AWS Cloud, SonyLIV worked with AWS to relaunch its platform and build new cloud-native capabilities, including support for multiple devices and efficient streaming for a large mobile audience.

AWS Elemental MediaConvert helped SonyLIV transcode 60,000 hours of video into multiple output formats, upscale content to HD, and optimize delivery for different network conditions. As a result, SonyLIV improved video consistency across devices, expanded OTT device support from 15 to 20, and grew its subscriber base tenfold, while also focusing on lower exit-before-video-start, faster start times, and reduced rebuffering.

SonyLIV

Manish Verma

Head of Technology