Case Study: Sky achieves real-time guest identification and richer live-event viewing with AWS Elemental

Sky - Customer Case Study

Sky needed a way to make its royal wedding coverage more engaging and competitive, so Sky News built the “Who’s Who Live” app for real-time guest identification and metadata during a major live broadcast. To deliver this at scale and with speed, Sky used AWS Elemental alongside AWS cloud video services and Amazon Rekognition for machine-learning-based video analysis.

AWS Elemental helped power the live ingest, processing, packaging, and secure distribution of the stream, enabling viewers to identify guests in real time and access extra facts through mobile and web apps. The results were strong: the experience was built in just three months and reached 500,000 users in more than 200 countries, showing measurable global engagement for Sky and AWS Elemental.

Sky