Case Study: Seattle Seahawks streamline game-day content distribution with AWS Elemental and generative AI

Seattle Seahawks cut a 60-step manual process to minutes with AWS Elemental

The Seattle Seahawks faced a significant challenge in manually processing and distributing over 1,000 videos annually, including more than 300 post-game press conferences. This labor-intensive process, which took an average of 30 minutes per video, created a major bottleneck for their digital media team. They partnered with AWS Elemental to build an automated solution leveraging AWS services.

AWS Elemental implemented a system using AWS Elemental MediaConvert, Amazon S3, and Amazon Bedrock to automate the entire workflow. The solution ingests video, processes it, generates transcripts and multilingual translations, and creates AI-powered summaries with time codes. This reduced a 60-step manual process to a few minutes, saving substantial time and resources while producing more detailed, SEO-friendly content for fans.

Seattle Seahawks