Case Study: S4C launches compliant live streaming on Freely with AWS Elemental Media Services

S4C launches Freely streaming with AWS Elemental in 18 minutes

S4C, a Welsh public service broadcaster, faced the challenge of joining the new Freely streaming platform. To reach audiences on connected TVs, they needed to meet specific technical standards like DVB DASH delivery, multi-language audio, and server-side ad insertion, all with a lean engineering team. They partnered with AWS Elemental and built their solution using AWS Elemental Media Services.

The solution utilized AWS Elemental Live for encoding, AWS Elemental MediaPackage for packaging, and AWS Elemental MediaTailor for ad insertion, all delivered via Amazon CloudFront. This integrated AWS Elemental pipeline handled the complex requirements within a single workflow, allowing S4C's small team to launch reliably on Freely. This extended their reach to a new generation of viewers without requiring a subscription or additional hardware.

S4C