Case Study: Real Madrid reaches international fans with live sports translation using AWS Media Services and SyncWords

Real Madrid breaks language barriers with AWS Elemental for live sports translations in English and French

Real Madrid's Sports Values, through Fundación Real Madrid, sought to enhance its international reach by offering live translations of its streaming events. Their challenge was to provide these translations without making changes to their existing video production, contribution workflow, or client players. AWS Elemental, specifically AWS MediaLive and AWS MediaPackage, along with SyncWords' live captioning service, provided the solution.

The solution implemented by AWS Elemental and its partners used AWS MediaLive to transcode live events and integrated with SyncWords for automatic speech-to-text and translation. This created multi-language subtitles that were seamlessly packaged and delivered using AWS MediaPackage. The result broke language barriers, allowing Real Madrid's global fanbase to enjoy live events in their preferred languages, with Flumotion, the implementing partner, declaring the project a huge success for easily translating live sports into multiple languages.

Real Madrid