Case Study: QVC extends live shopping streaming in Europe with AWS Elemental

QVC Selects Elemental to Extend Home Shopping in Europe

QVC, a major multimedia retailer, needed a way to immediately extend its 24/7 live home shopping broadcasts to online and mobile platforms for viewers in Europe. To achieve this, QVC Italia and QVC UK required a video processing solution that was stable, scalable, and capable of instantly creating clips from live TV for web delivery.

The vendor AWS Elemental provided its Elemental Live video processing system to meet this challenge. The solution empowered QVC broadcast operators to instantly archive programming and deliver live and on-demand content to a wide array of devices, including a new iPhone app. This provided a seamless multi-platform shopping experience for customers and allowed QVC to monetize its existing content in a robust and cost-effective manner.

QVC

Mattias Bråhammar

Vice President, TV operations