Case Study: PGA TOUR enhances media asset management with AWS Elemental

PGA Tour enriches 25 petabytes of media metadata in 1-2 hours with AWS Elemental

The PGA TOUR, a premier golf organization, faced the challenge of managing and enhancing its massive Media Asset Management (MAM) system, which contained over 215,000 hours of content. Their archive was difficult to search, as manual transcription of commentary and interviews was slow and limited. To improve metadata and searchability, they partnered with AWS Elemental, leveraging services like Amazon Transcribe to automate speech-to-text conversion.

AWS Elemental implemented a solution using Amazon Transcribe and Amazon Bedrock to automatically generate accurate transcripts and correct golf-specific terminology and names. This significantly enriched the metadata for millions of assets. The results were substantial, increasing metadata entries by 6.5 million in just five months and reducing the time to process an 8-hour day of content from a full manual workday to just 1-2 hours automatically, greatly enhancing content discoverability for creators.

PGA Tour