Case Study: Nippon Television Network Corporation achieves faster, low-cost cloud playout with AWS Elemental

Nippon Television Network Corporation implements cloud playout using AWS

Nippon Television Network Corporation needed a faster, lower-cost way to launch live streaming for prime-time TV shows while maintaining frame-level accuracy for switching between live feeds, recorded assets, and emergency changes. Using AWS Elemental as part of a cloud playout workflow, NTV replaced a traditional hardware-based setup with a SaaS playout service, PLAY KRONOS.

AWS Elemental helped enable a cloud-based playout architecture using AWS MediaConnect, Amazon ECS, EC2, Fargate, and S3, with SCTE35 markers for precise source switching. As a result, NTV launched its live streaming trial in just five months—about one-third the usual time—without dedicated hardware and with lower initial costs, while gaining more flexible operations and easier workflow management.

Nippon Television Network Corporation

Gaku Matsumoto

Vice Manager of Engineering Division, ICT Strategy Headquarters