Case Study: NFL transforms offseason football analytics with AWS Elemental Amazon Quick

NFL builds AI assistant with AWS Elemental for instant answers

The NFL's Next Gen Stats team faced a challenge in making its sophisticated offseason data and predictive models accessible to fans. The wealth of information was spread across multiple specialized tools, requiring fans to navigate complex interfaces and synthesize insights themselves. To unify this experience, they partnered with AWS Elemental and built the NFL IQ platform using Amazon Quick.

AWS Elemental's solution embedded an AI assistant directly into the analytics layer powered by Amazon Quick. This allowed the assistant to work from the same data, models, and contextual sources as the dashboards, functioning as a reasoning engine rather than a simple chatbot. The result is NFL IQ, which lets fans get instant, conversational answers to complex questions—like predicting draft picks—transforming data navigation into natural interaction and providing fans with instant, insightful analysis.

NFL