Case Study: New Zealand Cricket enhances live content access and fan engagement with AWS Elemental and Imagen

New Zealand Cricket expands fan access with AWS Elemental and 100% accurate AI clip detection

New Zealand Cricket (NZC) faced the challenge of enhancing entertainment value and engagement for its growing fanbase and partners. They needed a modern workflow to store, manage, edit, and redistribute live and archived video content securely and efficiently. To meet this challenge, NZC partnered with AWS Elemental and implemented a solution leveraging AWS Elemental MediaConnect and AWS Elemental MediaLive through Imagen's Live Connect platform.

The solution provided a cost-effective and scalable cloud-based workflow for capturing, archiving, and clipping live match footage. This allowed NZC and its partners to instantly access and repurpose content, dramatically reducing the time to create highlights and promotional materials. As a result, AWS Elemental helped NZC extend its broadcast reach into new territories and securely commercialize its content, setting the stage for future innovation with AI and machine learning.

New Zealand Cricket (nzc)