Case Study: Netmedias launches AI-enhanced streaming platform with AWS Elemental and AWS

Netmedias cuts subtitle translation time by 95% with AWS Elemental

Netmedias, a streaming company, needed to launch its Dramaze platform quickly with a small team. Their challenge was to process and localize thousands of short-form videos, including AI-driven subtitle translation and poster generation, within three months. To achieve this, they partnered with AWS, utilizing services like AWS Elemental MediaConvert and Amazon Bedrock.

The solution implemented by AWS was a fully serverless, event-driven architecture. This automated video processing, used Amazon Bedrock for AI-powered translation and poster creation, and leveraged AWS Elemental MediaConvert for efficient video transcoding. The results were significant: a 95% reduction in subtitle translation time, automated poster generation, and a successful market launch within the aggressive timeline using only three engineers.