Case Study: Peacock achieves record-breaking live streaming scale with AWS Elemental

NBCUniversal Facilitates the Most Live Streamed Super Bowl and Olympics Using AWS Services

Peacock, part of NBCUniversal, needed to deliver major live events like the Super Bowl and Olympics to millions of concurrent viewers while maintaining high playback quality, picture quality, and reliable ad monetization. The company worked with AWS Elemental and other AWS services to address streaming scale and performance challenges as viewership surged.

AWS Elemental MediaTailor helped Peacock consolidate ad insertion and personalize advertising, while Amazon CloudFront and Amazon EC2 supported fast content delivery and scalable encoding and packaging. With AWS Elemental and AWS support, Peacock handled record traffic, including 6 million concurrent users at peak and the most-streamed Olympics ever at 1.5 million viewers, while improving key video performance metrics and quickly resolving scalability issues during testing.

Peacock

Chas Mastin

Vice President of Quality and CDN Management