Case Study: MTV achieves scalable, high-quality global live streaming with AWS Elemental

MTV uses AWS Elemental at its headquarters in New York and in production trucks at events around the world

MTV faced a surge in viewers consuming video across web and mobile platforms and needed high-performance, flexible encoding to maintain its broadcast-quality standards while streaming large-scale live events worldwide. The challenge was to deliver the highest possible image quality, adapt streams for diverse venues and devices, and scale output without compromising production values.

MTV deployed Elemental Live systems at headquarters and in production trucks to convert multiple inputs into adaptive bit‑rate outputs—typically taking eight feeds and producing 13 outputs per appliance—packaging streams for Flash, Android and Apple delivery. The result: smoother delivery to any connected device, the retirement of legacy encoders, consistent use across daily shows and marquee events, and a measurable expansion in international viewership while preserving superior picture quality.

MTV

Dino Covelli

Manager of Production Technologies