Case Study: Magnetic Asia achieves faster live event deployment and 400% client growth with AWS Elemental

Magnetic Asia Keeps Entertainment Alive with Livestreaming Services on AWS

Magnetic Asia, a Hong Kong-based events management and production company, faced a sudden need to expand into live streaming and virtual ticketing when the pandemic hit in 2020. To support events with up to 50,000 attendees, the company moved beyond manually created virtual machines and adopted AWS-based infrastructure, including AWS Elemental services, to power its Total Streaming and Total Ticketing platforms.

AWS Elemental helped Magnetic Asia deploy a containerized solution using Kubernetes on Amazon EKS, with AWS Elemental MediaLive and AWS Elemental MediaPackage for live streaming, plus S3, DynamoDB, Lambda, and Aurora for content, tokenization, and database operations. The result was a major operational improvement: deployment time dropped from 0.5–1.5 hours to 10 minutes or less, and Magnetic Asia expanded its client base by 400%.

Magnetic Asia

Aaron Baideme

Head of DevOps and Infrastructure