Case Study: ITV achieves faster cloud-based simulcast delivery with AWS Elemental

ITV moves delivery of simulcast channels into the cloud to accelerate innovation

ITV, the UK’s largest commercial broadcaster and streamer, needed to modernize its simulcast channel delivery as viewer demand and expectations for reliable streaming continued to rise. Working with AWS Elemental, ITV moved away from a largely on-premises setup of 15 encoders and toward a cloud-based workflow for its ITV Hub live streaming platform and distribution partners.

AWS Elemental helped ITV implement a cloud-native solution using MediaLive and MediaConnect, with AWS Elemental encoders, secure transport, transcoding, packaging, DRM, ad replacement, and multi-AZ resilience. The new platform improved flexibility, scalability, and monitoring, enabling ITV to handle peak live-event audiences more economically, reduce its datacentre footprint, and create a foundation for new services and future innovation.

ITV

Andrew Pearson

Principal Solutions Architect, Content Supply and Distribution