Case Study: Sky achieves scalable, high-quality multiscreen OTT video delivery with AWS Elemental

Innovating to Deliver the Best Viewing Experience

Sky is Europe’s leading entertainment company, serving more than 21 million customers across five countries with premium TV, original productions and multiscreen services like Sky Go and NOW TV. Faced with explosive growth in internet video and tens of thousands of hours of assets per month, Sky needed a scalable, high‑quality platform for both live and VOD streaming that could maintain picture quality across bitrates, ensure high availability, and handle peak demand.

Sky built an automated end‑to‑end OTT workflow centered on Elemental’s software‑defined video solutions—Elemental Live, Server and Conductor—to transcode, encrypt and orchestrate content from ingest to publish. The result is faster VOD catalog throughput, reliable multiscreen delivery (including mobile, web and set‑top devices), improved picture quality and the ability to scale to millions of viewers, unlocking new distribution and revenue opportunities.

Sky

Matt McDonald

Director of Broadcast Services, Sky