Case Study: FOX accelerates AI-powered media innovation with AWS Elemental on AWS

FOX delivers 700+ hours of live broadcast TV from a garage with AWS Elemental

FOX Corporation, a major media company, sought to transform from a traditional broadcaster into a cloud-native powerhouse to modernize content creation, production, and distribution. Their challenge involved reaching fragmented audiences with personalized content and accelerating workflows. Partnering with AWS, specifically leveraging services like AWS Elemental MediaLive and AWS Elemental Inference, FOX aimed to rebuild its operations on a unified cloud platform.

The solution implemented with AWS involved consolidating content operations into a cloud-native platform, enabling the launch of the FOX One streaming service and an AI-powered vertical video strategy. Using AWS Elemental Inference for content reformatting and Amazon Personalize for recommendations, FOX achieved enhanced personalization, new monetization through targeted ads, and the ability to serve millions of concurrent users with near-zero latency. This innovation allowed FOX to deliver record-breaking Super Bowl broadcasts and equipped its teams with AI agents to accelerate creativity and content delivery.

FOX