Case Study: Tata Sky Limited launches India’s first commercial 4K/HEVC live service with AWS Elemental

Elemental Chosen for Tata Sky’s Latest 4K Video Service

Tata Sky, India’s leading direct-to-home (DTH) operator, needed a reliable way to launch live linear Ultra HD (4K) broadcasts to 4K-ready set‑top boxes for the ICC Cricket World Cup 2015. The challenge was real-time HEVC/H.265 processing and delivery of high-frame-rate (60/50 fps) 4K content at broadcast quality to a mass consumer base.

Tata Sky selected Elemental’s software-defined video solutions to perform real-time HEVC encoding and integrate with existing headend partners for linear streaming to subscribers’ 4K STBs. The deployment delivered India’s first commercial live 4K service with Dolby Digital Plus audio, reinforcing Tata Sky’s technology leadership and enabling high-quality Ultra HD viewing for its customers.

Tata Sky Limited

Harit Nagpal

Chief Executive Officer & Managing Director