Case Study: ITV achieves resilient, high-quality live streaming and operational agility with AWS Elemental

Delivering Growth and Capacity for ITV

ITV, the UK’s largest commercial broadcaster with multiple TV channels and the ITV Hub streaming service, faced rapidly growing live online viewership that outstripped its legacy streaming technology. The company needed a solution that delivered consistent high-quality playback across devices while improving reliability, flexibility, and making syndication to partners less labor‑intensive.

ITV selected AWS Elemental and deployed a resilient, four‑site architecture: contribution encoders at two playout centers multicast high‑quality feeds to two data centers where Elemental appliances transcode to device‑ready streams for CDN distribution and partner syndication. The compact, high‑density solution reduced space and cooling needs, automated operations, mitigated risk of outages, and increased agility for features like dynamic advertising, new codecs, and future cloud migration—boosting efficiency, audience reach, and monetization opportunities.

ITV

Tom Griffiths

Director of Broadcast & Distribution Technology