Case Study: CNNgo achieves unified live and on-demand multiscreen news delivery with AWS Elemental

CNNgo - Customer Case Study

CNN, a global leader in television and online news, launched CNNgo to address shifting viewer habits as audiences moved to mobile and on-demand video. The challenge was to combine traditional live linear broadcasts with on‑demand archives and time‑shifted services in a single, easy-to-use app that reduced repetition, provided context for developing stories, and supported second‑screen behaviors — all while preserving existing distribution relationships.

CNNgo implemented Elemental’s software-based stack — Elemental Live for adaptive live and VOD encoding and Elemental Delta for content management, delivery and monetization — to repurpose satellite feeds into HLS/HDS streams, nPVR and targeted ad workflows. The result is a unified live-plus-VOD experience with start‑over and catch‑up features, curated related content, expanded distribution (over 86 million homes and Apple TV), improved viewer engagement and more efficient content delivery and monetization.

CNNgo

Rajin Persaud

Vice President