Case Study: Cinépolis scales its KLIC OTT service for six-fold growth and multi-device HD delivery with AWS Elemental (Elemental Cloud)

Cinépolis Uses Elemental Cloud from AWS for Fast-Growing OTT Service

Cinépolis KLIC, the transactional VOD arm of Cinépolis (the world’s fourth-largest cineplex operator with 506 complexes across 13 countries), needed to rapidly enter Mexico’s OTT and multiscreen market without investing in dedicated infrastructure. Faced with fast, triple-digit demand growth (projected six-fold year-over-year growth from 2015 to 2016), a broad device ecosystem to support, and rising delivery costs, the service required a scalable, cost‑effective way to process, store and deliver high‑quality movies to many platforms.

Cinépolis KLIC implemented an integrated Elemental and AWS solution: Elemental Cloud for video processing and transcoding, Amazon S3 for storage and Amazon CloudFront for secure global delivery, enabling multi‑protocol, multi‑DRM distribution to Android, iOS, smart TVs, consoles and set‑top boxes. The cloud approach accelerated time‑to‑market, avoided large capital expenditures, and scaled on demand—supporting more than 1,200 titles, enabling TV‑Everywhere experiences, mitigating costs and realizing rapid, triple‑digit growth as the service expands.

Cinepolis

Marco de la Cruz

Deputy Director