Case Study: Zena Forest Products elevates brand awareness and launches a new hardwood flooring site with A.wordsmith

Zena Forest Products secures 4 feature stories and launches a new website with A.wordsmith

A.wordsmith was engaged by Zena Forest Products, a multigenerational family business specializing in sustainable hardwood products, to implement a strategic communications campaign. The challenge was to elevate awareness of Zena's locally grown and sustainably led operation and to promote the launch of its new high-performance hardwood flooring at the Portland International Airport.

The solution from A.wordsmith included developing brand messaging, redesigning the company website, and securing earned media engagement. The results were a compelling new website that effectively tells the Zena story and feature coverage in multiple local and trade publications, successfully articulating the company’s purpose and differentiation to its target audiences.

Zena Forest Products