Case Study: The Matador builds buzz for its North Portland opening with A.wordsmith

The Matador earns 5 stories and a live TV spot with A.wordsmith

The Matador, a restaurant group operating in the Pacific Northwest, partnered with A.wordsmith to build awareness and drive interest for the grand opening of its newest Portland location. The challenge was to elevate the profile of this new venue within the city's competitive restaurant scene.

A.wordsmith developed and executed a strategic three-month public relations campaign focused on earned media placements and influencer engagement. This included crafting targeted pitches, managing a VIP event, and securing coverage in major local outlets. The efforts by A.wordsmith yielded five high-impact media stories, including a live TV segment, and successful engagement with numerous influencers. This coverage, which reached millions of potential patrons, successfully positioned the new restaurant as a premier dining destination.

The Matador