Case Study: The Lobby builds Portland arts buzz and audience growth with A.wordsmith

The Lobby earns 38 media placements and nearly 16 million impressions with A.wordsmith

A.wordsmith was engaged by The Lobby, a free public art gallery located in Portland's Ellen Browning Building. The customer's challenge was to launch its presence in the local market, build brand awareness and legitimacy within the arts and culture scene, and share its art with a wider audience.

A.wordsmith implemented a strategic communications campaign combining traditional media relations with a consistent social media presence and monthly email newsletters. This multi-pronged approach focused on new exhibit openings to generate local and regional press. As a result, A.wordsmith secured 38 earned media placements, resulting in nearly 16 million impressions over 1.5 years, and organically grew the gallery's following across its digital channels.

The Lobby