Case Study: Propeller boosts thought leadership and visibility with A.wordsmith

Propeller secures 4 thought leadership placements with A.wordsmith

Propeller, a management consultancy, engaged the vendor A.wordsmith to bolster awareness of its services and expertise both locally and across the western United States. The challenge was to increase the firm's profile and position its executives as industry thought leaders.

A.wordsmith implemented a strategic communications campaign that secured contributed articles in major publications and created new thought leadership content. The vendor also reimagined the company's approach to bios, creating over 100 to better showcase its consultants. As a result, A.wordsmith successfully drafted and secured multiple high-profile contributed stories for Propeller's executives in outlets like Healthcare Business Today and POWER magazine.

Propeller