Case Study: Propeller builds national thought leadership with A.wordsmith

Propeller secures 13 thought leadership placements with A.wordsmith

Propeller, a people-focused management consultancy, engaged the vendor A.wordsmith to implement a thought leadership PR campaign. The challenge was to build national awareness of Propeller's services and cement its reputation as an industry leader during a new chapter of growth and innovation.

A.wordsmith developed a solution that involved interviewing Propeller's senior executives to define individual thought leadership platforms. The vendor was then responsible for storyline development, media pitching, and writing bylined articles. The results were numerous high-profile contributed article placements in industry publications such as NonProfit Pro, HR Executive, Total Retail, and The AI Journal, successfully showcasing Propeller's expertise on a national stage.

Propeller