Case Study: Portland State University refreshes its School of Business website and content with A.wordsmith

Portland State University drafts 50+ strategic content pieces with A.wordsmith

Portland State University's School of Business needed to refresh its website content and develop new materials to align with the university's new branding and messaging. They approached A.wordsmith for writing services to tackle this challenge, which included creating content for cornerstone program pages and student profiles.

A.wordsmith developed over 50 pieces of strategic content, including new program pages, student profiles, commencement feature stories, and the majority of the school's 2020 Annual Report. The new website copy accurately conveyed the school's story, and the client successfully leveraged the student profiles in a paid marketing campaign.

Portland State University