Case Study: PDX Women in Tech boosts awareness and thought leadership with A.wordsmith

PDX Women in Tech secures 6,000,000-monthly-visitor Oregonian coverage with A.wordsmith

The nonprofit PDX Women in Tech (PDXWIT) sought to raise awareness of its mission and its annual State of the Community report. Their challenge was to reach a target audience of senior tech executives, women, and underrepresented groups, both locally and nationally. They engaged the vendor A.wordsmith for public relations and communications services to address this.

A.wordsmith implemented a PR strategy focused on securing high-profile editorial placements. This effort successfully landed an ongoing bi-monthly column for the founder on CIO.com and an op-ed in the Oregonian. The results were significant, with these placements reaching audiences of over 500,000 and 6,000,000 monthly unique visitors respectively. A.wordsmith secured numerous additional media hits, successfully elevating PDXWIT's profile and establishing its leadership on diversity and inclusion issues in the tech industry.

PDX Women in Tech (pdxwit)