Case Study: Parr Lumber strengthens internal communications with A.wordsmith

Parr Lumber builds a 6-theme internal communications strategy with A.wordsmith

The PARR Lumber Company, a family-owned lumber and building materials supplier, identified a need to improve its internal communications to bolster company culture and employee engagement. They engaged the vendor A.wordsmith to conduct a comprehensive analysis of their existing processes.

A.wordsmith implemented a strategy that began with manager interviews, employee focus groups, and a companywide pulse survey. Based on the insights gathered, A.wordsmith delivered a robust internal communications strategy, a supplemental communications roadmap, and a comprehensive guide. These tools enabled PARR's leadership to provide more personalized, accessible, and timely communications, which strengthened the employee experience and instilled excitement for the company's future.

Parr Lumber