Case Study: Micro-Pak builds thought leadership and industry visibility with A.wordsmith

Micro-Pak promotes thought leadership with A.wordsmith, securing 3 million items a day in global mold prevention

A.wordsmith was engaged by Micro-Pak, the leading global supplier of mold-prevention products, to enhance its business strategy through thought leadership. The challenge was to effectively tell the Micro-Pak story to the right audiences at the right times in order to promote the company's name and expertise.

A.wordsmith developed and executed a multi-phased strategy that included securing speaking engagements and media placements in major industry outlets. The vendor generated a wide range of content and conducted proactive outreach, which successfully packaged and shared the company's story on a national scale. Key results for Micro-Pak included featured articles in publications such as Footwear News, Supply Chain Brain, and Environmental Leader.

Micro-Pak