Case Study: Mammoth HR boosts employee confidence and brand advocacy with A.wordsmith

Mammoth HR boosts employee confidence in 90 days with A.wordsmith

Mammoth HR, a Portland-based national leader in technology-enabled HR services, faced the challenge of being omitted from larger industry conversations despite its success. To establish itself at the forefront of a new market category it coined "Collaborative HR," the company needed to execute a strategic rebrand and unify its solutions. A.wordsmith was engaged to help communicate this significant change internally to employees and bolster their morale and confidence.

A.wordsmith designed and executed a multi-pronged internal communications campaign that included identifying internal champions, conducting surveys, crafting authentic messaging, and driving interactive training sessions. Following this internal effort, A.wordsmith implemented a strategic communications campaign to increase brand awareness. The results included an exponential improvement in employee confidence and enthusiasm, with staff able to confidently articulate the new market category. A.wordsmith also secured Mammoth HR placements in key industry press, effectively establishing the company as a thought leader.

Mammoth HR