A.wordsmith
94 Case Studies
A A.wordsmith Case Study
Levy Restaurants sought to maintain awareness for its two new restaurants, Line & Lure and Michael Jordan’s Steak House, within the competitive Portland food community. The primary challenge was the restaurants' inconvenient location, which could require up to an hour of travel for guests. To address this, vendor A.wordsmith initiated a strategic influencer relations campaign.
A.wordsmith implemented a campaign that secured 27 pieces of influencer coverage and included co-hosting a summer patio party for influencers. This solution overcame the location challenge by strategically scheduling visits. The results were 15 influencers and a local news personality attending the event, which led to a televised segment. The campaign successfully positioned the restaurants as high-quality experiences and improved their credibility.